
Next week, Byredo will launch M/Mink Eau de Parfum, a new fragrance made in collaboration with French creative team M/M. The scent was inspired by “Asian ink, a photo of a Japanese calligrapher and a utopian concept drawn on traditional Korean paper, by Mathias Augustyniak”…
A new promo for Cacharel Amor Amor. Below the jump, the “making of”.

Cacharel will launch Amor Amor Absolu in October. The new fruity floral perfume for women is a more intense version of 2003′s Amor Amor…

Up for grabs: one 100 ml bottle of Bleu de Chanel. Kevin used it to write his review; he says it is 98% full.
Interested? For a chance to win, leave a comment…

Victoria’s Secret has launched Bombshell, a new fragrance for women:
Sexy today. Sexy tomorrow. Sexy forever…

Penhaligon’s has added two more fragrances to their Anthology collection (“breathing new life into fragrances from our archive”), Jubilee Bouquet and Zizonia…

In case you thought it was only women who were regularly subjected to overenthusiastic photoshopping, just take a look at poor Matthew McConaughey, the front man for Dolce & Gabbana’s new The One Gentleman. Read more here and here. The title, by the way, comes from McConaughey’s statement to People magazine about the inspirations for the new fragrance.

Laura Mercier will launch Creme de Pistache, a new fragrance in the Eau Gourmande collection, in October…

We’ve got ten Scent Genie 4 ml atomizers (“Refills in seconds with the GenieS pump n go patented filling feature” — you can watch a video to see how it works here) up for grabs. US residents only, sorry!
Want one? For a chance to win, leave a comment…

Ed Hardy will launch Born Wild, a new duo of fragrances for men and women, in November.
Ed Hardy Born Wild For Women (shown above) ~ “Let this daring fragrance take you on an adventure…