Did you think that the celebrity perfume business was a tired concept? After thousands of A-, B- and Z-listers having their very own celebo-fragrance out, now it’s the time to see something unusual: A famous tabloid, UK’s The Sun collaborated with no less than Roja Dove (of Guerlain and Harrods Haute Parfumerie fame) to bring out their new fragrance, aptly called…Buzz!Taking inspiration from

Victoria’s Secret has launched Bombshell, a new fragrance for women:
Sexy today. Sexy tomorrow. Sexy forever…

In case you thought it was only women who were regularly subjected to overenthusiastic photoshopping, just take a look at poor Matthew McConaughey, the front man for Dolce & Gabbana’s new The One Gentleman. Read more here and here. The title, by the way, comes from McConaughey’s statement to People magazine about the inspirations for the new fragrance.

Laura Mercier will launch Creme de Pistache, a new fragrance in the Eau Gourmande collection, in October…

Christina Aguilera will launch Royal Desire, her latest perfume for women, in September. The new fragrance is “dedicated to women who feel like queens”…

Armand Basi has launched L’Eau Pour Homme, a new fragrance for men inspired by the sea and developed by perfumer Francis Kurkdjian…

Next month, Carolina Herrera will introduce 212 VIP, a new fragrance for women “inspired by New York’s young creative people”. 212 VIP is a flanker to 1997′s Carolina Herrera 212…

Crabtree & Evelyn will introduce Iris, a new fragrance for women, early next month:
Inspired by the delicate beauty of an exquisite single blossom…

Express has followed up on their debut fragrance, Express Honor, with Love Express, a new fragrance for women:
Glamorous. Playful. Iconic. Sexy…