Did you think that the celebrity perfume business was a tired concept? After thousands of A-, B- and Z-listers having their very own celebo-fragrance out, now it’s the time to see something unusual: A famous tabloid, UK’s The Sun collaborated with no less than Roja Dove (of Guerlain and Harrods Haute Parfumerie fame) to bring out their new fragrance, aptly called…Buzz!Taking inspiration from


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Victoria's Secret Bombshell

Victoria’s Secret has launched Bombshell, a new fragrance for women:

Sexy today. Sexy tomorrow. Sexy forever…

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In case you thought it was only women who were regularly subjected to overenthusiastic photoshopping, just take a look at poor Matthew McConaughey, the front man for Dolce & Gabbana’s new The One Gentleman. Read more here and here. The title, by the way, comes from McConaughey’s statement to People magazine about the inspirations for the new fragrance.


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Laura Mercier Creme de Pistache perfume

Laura Mercier will launch Creme de Pistache, a new fragrance in the Eau Gourmande collection, in October…

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Christina Aguilera Royal Desire fragrance

Christina Aguilera will launch Royal Desire, her latest perfume for women, in September. The new fragrance is “dedicated to women who feel like queens”…

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Armand Basi L'Eau Pour Homme

Armand Basi has launched L’Eau Pour Homme, a new fragrance for men inspired by the sea and developed by perfumer Francis Kurkdjian

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Carolina Herrera 212 VIP

Next month, Carolina Herrera will introduce 212 VIP, a new fragrance for women “inspired by New York’s young creative people”. 212 VIP is a flanker to 1997′s Carolina Herrera 212…

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Britney Spears, in a promo for her new fragrance, Radiance.


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Crabtree & Evelyn Iris fragrance

Crabtree & Evelyn will introduce Iris, a new fragrance for women, early next month:

Inspired by the delicate beauty of an exquisite single blossom…

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Love Express

Express has followed up on their debut fragrance, Express Honor, with Love Express, a new fragrance for women:

Glamorous. Playful. Iconic. Sexy…

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