Jul 292010
Soon enough, notes of freshness and wetness began to infiltrate men’s fragrance — most often with additional “fresh” or “watery” notes of moist, dryly sweet fruits like melon, cucumber and grapefruit — and a breezy new sector was born. With a clean, light smell that was sure to offend no one, these fragrances were like Casual Friday in a bottle.
— From Those Aqua Velva Folks Knew Something at the New York Times.
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